Deerpath Farm

Promoting an innovative real estate development

Deerpath Farm is a unique conservation development with 140 protected natural acres. I directed, led and/or produced all communications and outreach, including rebranding, website content/development and social media.

  • Creative Direction
  • Public Relations
  • Content Strategy
  • Writing
  • Social Media
  • Website design/development
Content Strategy & Website
Deerpath Farm

The 2018 logo  by designer Beth Owen/Maven Roth is refreshingly streamlined and versatile.

This 2012 logo by illustrator Jeff Carlson replaced a simple courier typeface logo. It was based on  the farm’s original iron sign.

Signage strategy

The 2015 lot signs by designer Aimee Lesatz Grover/Plaidfish Communications merged aspiration & information in an elegant design—and feature custom watercolors by Peter Jablokov.

Sequential road signs enticed visitors with a short story.

Social Media