Deerpath Farm
Promoting an innovative real estate development
Deerpath Farm is a unique conservation development with 140 protected natural acres. I directed, led and/or produced all communications and outreach, including rebranding, website content/development and social media.
- Creative Direction
- Public Relations
- Content Strategy
- Writing
- Social Media
- Website design/development
Content Strategy & Website
Rebranding
The 2018 logo by designer Beth Owen/Maven Roth is refreshingly streamlined and versatile.
This 2012 logo by illustrator Jeff Carlson replaced a simple courier typeface logo. It was based on the farm’s original iron sign.
Signage strategy
The 2015 lot signs by designer Aimee Lesatz Grover/Plaidfish Communications merged aspiration & information in an elegant design—and feature custom watercolors by Peter Jablokov.
Sequential road signs enticed visitors with a short story.
Social Media
