MightyNestHello, clean + green journey MightyNest is a monthly subscription box and online store. One month at a time, it introduces healthy green living to its members.  I initiated and led the redesign of the core product offering, the MightyFix membership journey, a CX flow that weaves together the real world (unboxing & product use) [...]

Cache Coeur

Cache CoeurQuick turn-around SEO copy Cache Coeur is a French maternity lingerie company entering the US market. The exclusive US distributor needed 50+ SEO-focused (300-word + bullets) product descriptions to be written/re-written under a tight deadline to fit the specific requirements of Amazon,  Nordstrom and other online retailers. This snappy Americanized copy replaced the original [...]

Medium.com Article

Plastic-free Goals? 5 Easy Tricks for Lazy People This light-hearted yet serious article was curated by Medium.com then published in Age of Awareness. A quick read! Read Article

Halal Consumer

Halal ConsumerCommissioned articles on food, nutrition and health Halal Consumer magazine is published by the Islamic Food and Nutrition Counsel of America (IFANCA). Please see the online catalogue for magazine issues and full articles: A Breath of Fresh Air Say Cheese The Body at War with Itself Clean Labels: A Case of Consumer Clout Dearborn's [...]

Deerpath Farm

Deerpath FarmPromoting an innovative real estate development Deerpath Farm is a unique conservation development with 140 protected natural acres. I directed, led and/or produced all communications and outreach, including rebranding, website content/development and social media. Creative Direction Public Relations Content Strategy Writing Social Media Website design/development Visit Deerpathfarm.com Content Strategy & Website Rebranding The 2018 [...]